florijanna blog

florijanna blog

Domain codes arrived

The webPosted by Sandra Fri, July 18, 2008 14:18:21
Today the domain codes arrived in my email box. I registered the domain just 3 days ago with www.one.com Now I want to build up the webpage www.florijanna.com

You might ask yourself: Why the heck is somebody spending the free time with fertilizer?

Its quite simple. My dad is selling fertilizer. Some time ago we talked about the "main target group of fertilizer". (This is ok - I study dialoge marketing and he is working in marketing too.) And I told him: I would rather try to open up new targetgroups for fertilizer than selling the 255th fertilizer to the current, quite old target group. He shook his head back then, telling me, that this is undoable.

Some weeks later I had the idea to create "florijanna" because I wouldnt want to take this headshake for real. To reach the new, cooler target group it should have the following: A fertilizer that has enough style to keep the bottle out all year long. No more hiding the uggly bottle. No more stinky fertilizer. It shall have a good smell. It shall have sexy packaging. To keep it shot: It shall revolutionize the fertilizer.

Sounds a bit like Che you might think. Right. I am aware of that. Still I want to try it out. So I registered the domain and will try to start up florijanna - the fertilizer with style. with building a homepage. Let s see how many peope are interested in the product!


p.s. by the way: feel free to mail me.

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Posted by flo Fri, July 18, 2008 17:55:57

i am astonished! this is going to be awesome... i guess i've never used fertilizer - till now. i mean: no plants, no fertilizer. right? hum... i need to buy some graft or are people without "green friends" also in your target group?anyway... i'll stay tuned